Smarter, faster qualitative communications research that drives decision making
Have you ever been in a market research debrief knowing full well the decision the research was designed to inform has already been made? You really needed the results 3 weeks ago but it’s taken the agency an age to recruit, interview and analyse the data. With marketing under pressure you had to make a decision based on top line feedback – less than ideal for everyone involved.
The problem with research, and particularly in health where the universe may be small and targets hard to find, is that it can take a very long time to complete a project. Time that companies do not have if they want to keep up with the pace of modern business.
Clearly, there are some types of research where the answers are worth waiting for and so rush the analysis at your peril, but that’s not true of everything. Communications research, logo testing, packaging research – now these really are the low hanging fruit. The research that can and should be done differently. Where we could be doing more with less and using tech enhanced tools to help reduce all of the time ‘leakage’ points.
Imagine if we could go immediately from recruitment to rich qualitative data without delay. Use a mix of tools and the latest technology to gather data in a way that is more convenient for participants, fitting seamlessly into their lives. Automate translation and analysis to speed up time to reporting. Smart, fast research that can be completed within days rather than weeks, allowing more time to be spent ‘thinking,’ and not just ‘doing’.
“Smart, fast research that can be completed within days rather than weeks, allowing more time to be spent ‘thinking,’ and not just ‘doing’.”
At Day One we have been working on achieving exactly this. We believe we can help our healthcare clients make better and more timely decisions by bringing together the power of behavioural science, best in class tech and human intelligence. Sprint Lab is our first product aimed directly at addressing this growing industry need for smarter, faster research.
“Better and more timely decisions by bringing together the power of behavioural science, best in class tech and human intelligence.”
Sprint Labs rethink the whole approach to communications research, re-purposing old methods and combining them with new approaches and behavioural thinking to get the best of both worlds. The aim is to be there with the answers at the right time, allowing insight teams to drive the decisions and not just validate them.
At Day One we start every day as if it’s our first, full of enthusiasm and a desire to try new things. If you feel the same and would love to leverage the combined power of tech and human intelligence for smarter, faster insight then we’d love to chat.