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Masterclass Series:
Helping you navigate the changing digital and technological landscape

 
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Masterclass 1
Introduction to Generative AI for Healthcare Insight Leaders
Duration: 60 minutes
Location: Webinar

A masterclass on the ever-evolving AI landscape, so you can cut through the hype and pinpoint where to focus your efforts.

Join this introductory session to learn how to supercharge your research with the latest Generative AI tools. ​Through real-world examples you will learn how to use them to streamline market research processes, enhance existing methods, and provide deeper, more accurate insights. ​

What you can expect:
  • Where are we now and the impact of AI: From disrupting how communications are developed and made, to analysing unstructured data, measuring emotion and generating original language, audio and video content
  • Generative AI practical applications: Where can it be used across a project lifecycle: research design, data collection; data creation, analysis and reporting? What are the best tools to use?
  • Challenges and limitations: Covering short-term risks and watch outs – compliance; accuracy; transparency and long-term challenges – people; solutions and processes
  • Embracing the opportunities today: How can your agencies get the best out of Generative AI?; How can in-house client researchers embrace Generative AI for immediate impact?
Who this session is aimed at:

This training is essential for anyone working in Life Sciences who is new to Generative AI and responsible for commissioning, designing, or implementing market research data and insights. AI technologies like Generative AI have the potential to redefine the future of research, and by participating, you’ll play a vital role in shaping that future.

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. Our team has successfully delivered training on Generative AI to hundreds of Life Sciences insights professionals.

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Masterclass 2
Generative AI, Prompt Engineering and Healthcare Market Research
Duration: 3 hours
Location: In-person workshop

During this in-person workshop, you will increase your skills and competency in creating effective prompts for ChatGPT and other AI tools for market research and insight.

Prompt engineering involves understanding the intricacies of generating useful prompts that optimise the AI’s output, ensuring it correctly understands and responds to your inputs. We will guide you through the hands-on application of these AI tools, equipping you to tackle research challenges with confidence.

What you can expect:
  • Prompt engineering principles: How to effectively engineer and utilise prompts to guide the AI’s behaviour and generate desired outcomes
  • Live demonstrations: Observe the power of ChatGPT and Generative AI tools in action
  • Breakout groups: Collaborate with fellow participants to refine your prompts for different practical contexts including desk research, hypothesis generation, persona creation, questionnaire design, data generation, analysis and data synthesis
  • Skill enhancement: Discover how to integrate Generative AI into your daily roles as researchers at various stages of the research process
  • Navigating pitfalls: Gain insights into the pros and cons of this new technology and how to stay compliant
Who this session is aimed at:

This training is tailored to insights professionals involved in the conception, execution, or delivery of market research. If you are committed to staying at the forefront of AI technology in the research field, this masterclass is for you. Do not miss the opportunity to elevate your skills and embrace the future of healthcare research.

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. Our team has successfully delivered training on Generative AI to hundreds of Life Sciences insights professionals.

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Masterclass 3
AI-Powered Healthcare Marketing and Research Bootcamp
Duration: 3 hours
Location: In-person workshop

A masterclass in how to leverage Large Language Models (LLMs), Co-Pilots and Synthetic Data to power your brand and marketing teams.

In this hands-on workshop, facilitated by a leading expert on AI, you will learn how to implement Generative AI and create a strategic roadmap​ for your business or brand.

Join this in-person bootcamp designed for executives, brand marketing teams, insight leaders and decision makers to go deep on Generative AI tools, see demos of new tools live in the room and most importantly, work through scenarios where Generative AI can help your business and leave with a prioritised strategic roadmap.

What you can expect:
  • The art of the possible: Level set on the recent breakthroughs in artificial intelligence and an introduction to the world of large language models (LLMs), generative adversarial networks and machine learning through live demos
  • The role of Generative AI for your world: Experience how organisations are thinking and leveraging AI and uncover the organisation’s steps needed to embrace Generative AI to drive greater ROI
  • Live examples of applications and use cases: Explore case studies from the financial sector, government and healthcare on the use of AI today and the impact it is having on those sectors and services they offer
  • Your strategic roadmap: Future scenario planning, drilling down to the highest value areas for your business to focus your Generative AI efforts and a plan to get you there
Who this session is aimed at:

This session is tailored to leaders in Life Sciences marketing and insights roles who are responsible for identifying opportunities and implementing Generative AI into workflows. By joining this session you will be up-to-date with technology and have a development road-map for your business or brand.

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. We collaborate with world leading experts on Generative AI to identify opportunities for clients in Life Sciences to implement technology within their business.

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Masterclass 4
Digital Health and 2024 Health Trends driving the Future of Health
Duration: 3 hours / 1.5 hours
Location: In-person workshop / virtual session

A masterclass in the future landscape of health grounded in the trends driving the future and impacting YOUR brand.

The global digital health market size was estimated at USD 211.0 billion in 2022 and is expected to reach USD 245.3 billion in 2023 (Statista, 2023). From longevity to biohacking to precision medicine we will cover it all whilst considering the implications for your brand and pipeline.

During this working session, we will guide you through the trends impacting your brand and deep dive into implications.

What you can expect:
  • Overview of six trends impacting the future of health: The top trends changing the landscape of healthcare rooted in concrete examples, including stats on M&A and investment activity in your therapy area and how these trends will impact your brand/therapy area and risks this may pose in your future planning
  • Breakout groups: Collaborate with fellow participants to complete a matrix of the implications of three selected trends for your brand / therapy area
  • Predictions: A set of predictions of what will be the priority in the short term (5 years) and longer term (20 years)
  • Future proofing: Create a brand plan considering the implications of selected trends on your therapy area and upcoming workstreams
Who this session is aimed at:

This session is tailored to people working in Life Sciences, biotech and VCs and insights teams who engage in the conception, commissioning, execution, or implementation of a new product to market or the release of a digital companion to an established therapy. To stay ahead of the curve and to future-proof your brand roadmap, this masterclass is not one to miss!

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. Our team consists of thought leaders, strategists and insight professionals specialised in digital strategy.

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Masterclass 5
Techquity: Bridging the Digital Divide and Promoting Equity in Healthcare Technologies
Duration: 60 minutes
Location: In-person workshop or webinar

A masterclass on understanding the digital divide, and how to address disparities for a more inclusive future.

Join this enlightening masterclass to dive into the world of “Techquity” – ensuring equity in the realm of healthcare technologies. Gain a clear understanding of the digital divide, its implications for healthcare, and strategies to champion a more inclusive technological environment.

In this session, we’ll provide you with the essential knowledge on both health equity and techquity, and empower you to initiate impactful transformation.

What you can expect:
  • A deep dive into the definition and dimensions of techquity and the digital divide – who is affected, why, and the broader societal implications
  • An look into historical and current initiatives that are addressing tech disparities, from community
  • Wi-Fi projects to governmental digital literacy programs
  • An introduction into strategies and tangible opportunities for businesses and organisations to promote techquity externally and from within
  • Understanding potential hurdles in the techquity journey and ways to navigate them to achieve true digital inclusiveness
Who this session is aimed at:

This masterclass is essential for anyone in the healthcare or technology industries. If you’re curious about how to make healthcare technology accessible and beneficial for everyone, this session will equip you with the knowledge and tools to be an advocate for change.

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. Our team consists of experts in techquity, and we are also members of the Techquity for Health Coalition, convened by the HLTH Foundation.

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Masterclass 6
Embracing Femtech: Advancing Women’s Health Beyond Reproduction
Duration: 45 minutes
Location: Webinar

A masterclass on the burgeoning world of Femtech, spotlighting critical needs in women’s health, key industry players, and the path to inclusive innovation.

Immerse yourself in this comprehensive masterclass that unravels the vast spectrum of women’s health beyond reproduction. As Femtech paves the way for more inclusive health solutions, it becomes vital for healthcare leaders to stay informed, engaged, and proactive.

We’ll present real-world instances of how Femtech is addressing various women’s health concerns, delve into emerging opportunities, and demonstrate the significant gaps that still exist and demand attention.

What you can expect:
  • Understanding Femtech: A concise overview of Femtech, its rise, importance, and its potential to revolutionise women’s health
  • Beyond reproduction: Spotlighting areas in women’s health that often remain overshadowed, such as menopause management, mental well-being, chronic illness, and more
  • Industry trailblazers: A deep dive into the current key players in the Femtech space, their solutions, and their impact on women’s health
  • Innovation and opportunities: A visionary segment discussing the realms yet unexplored in Femtech, inspiring participants to think, collaborate, and innovate
  • Championing women’s health: Practical strategies and best practices for healthcare leaders to engage with and support the Femtech movement
Who this session is aimed at:

This masterclass is tailored for leaders in the healthcare sector – from Life Sciences leaders to medical researchers, innovators, and investors. If you aim 
to be at the forefront of advocating for and advancing comprehensive women’s health solutions, this session is your gateway into the world of Femtech.

Day One Strategy is a leading data, insights and advisory agency with a dedicated digital division. Our team is 100% women-owned and managed, and we’re committed to redefining and expanding the horizons of women’s health.

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