How do you optimise website content, using a rapid ‘test and learn’ approach?


The challenge

A telehealth company needed to rapidly evaluate and optimise new website content in order to get to market quickly.


What we did

An agile approach designed around 3 ‘sprints’ across 3 days, with participants sharing opinions and helping to iterate the ideas in a virtual online environment.


The outcome

With access to real-time insights, our client was able to make fast decisions, cut development timelines in half and get the content to market immediately.