How can you identify physician micro-moments to better anticipate their needs?


The challenge

With three CV indications to cover in a single brand detail aid, our client needed to create a cohesive story, whilst ensuring that the salient messages for each brand cut through.


What we did

Qualitative research combined with pre-cognitive analysis to predict where customers attention would be drawn to and the graphics that made the information easy to digest.


The outcome

The pre-cognitive analysis provided our client with clear guidance on how to strengthen the detail aid by increasing the salience and digestibility of the information.