Niki Kovonuk
Senior Research Director
Niki brings over a decade of market research experience, beginning in CPG before focusing on healthcare. Skilled in both qualitative and quantitative methodologies, she’s led diverse studies across the product lifecycle, from patient journeys and positioning to segmentation and ATUs. Her experience spans immunology, infectious diseases, digestive conditions, and rare blood disorders. Passionate about purposeful innovation, Niki champions the integration of technology and AI to elevate insights and deliver greater value for clients.
People describe Niki as dedicated, forward-thinking, and deliberate.
Key achievements
- Featured presenter at industry conferences with presentations focused around leveraging AI in the market research industry
- Led innovative global segmentation for flagship treatment in psoriasis
- Continuously piloting new technology and platforms to add value to MR
- Nurtured and grown multiple client accounts, leading to strong trust and consistent repeat business
- Recognised for bringing forward thoughtful and intuitive design skills, and self-identifies as a master of PowerPoint
- Champion of efficient ways of working in project design, methodologies utilised, timelines, and beyond
Roles and qualifications
- Featured presenter at industry conferences with presentations focused around leveraging AI in the market research industry
- Led innovative global segmentation for flagship treatment in psoriasis
- Continuously piloting new technology and platforms to add value to MR
- Nurtured and grown multiple client accounts, leading to strong trust and consistent repeat business
- Recognised for bringing forward thoughtful and intuitive design skills, and self-identifies as a master of PowerPoint
- Champion of efficient ways of working in project design, methodologies utilised, timelines, and beyond
Connect with Niki on Linked In