Nicole Thomas
Senior Research Director
With 20 years of experience in market research, Nicole began her career in CPG before transitioning into healthcare, where she developed expertise across a range of methodologies and therapeutic areas.
Nicole has a passion for turning data into compelling stories that inform confident decision-making. She focuses on quantitative research, including tracking studies, opportunity assessment, communication testing, and segmentation. She is known for managing complex global projects with an organised, thoughtful approach that makes things easy for her clients.
People describe Nicole as authentic, calm, diligent and fun.
Key achievements
- Led end-to-end research programs spanning pre-launch market landscape understanding through post-launch communications and performance assessment
- Led quantitative insights team, overseeing research across therapy areas and diverse methodological approaches to ensure strategic outputs that deliver on client objectives
- Established best practices and modernised quantitative research processes to elevate methodological rigor, efficiency, and overall quality standards
- Helped build and scale a high-performing offshore insights team as an integrated extension of the U.S. team, increasing operational efficiency and profitability while enhancing quality
- Played a pivotal role in business development, expanding a single RFP engagement into a long-term strategic partnership with significant account growth
- Industry speaker at conferences including PMRC, sharing thought leadership on innovative tracking methodologies
Roles and qualifications
- Previously Senior Research Director & Head of Global Quant at Branding Science
- Bachelor of Science in Marketing & Communications from Towson University
Connect with Nicole on Linked In