Liz George
Partner
Liz has developed her career around translating complex ideas and insights into strategy. Her academic background in Psychology and Advertising, paired with a communications career spanning space exploration to military support, fuels a multidimensional, innovative approach to problem-solving and research. Specialising largely in oncology and women’s health, Liz leads studies across diverse methodologies and excels at uncovering the beliefs and motivations that drive behaviors among healthcare professionals and patients. She is known for rigorous research and her talent for transforming data into clear, strategic recommendations.
People describe Liz as perceptive, engaging, resourceful, and enthusiastically curious.
Key achievements
- Directed the expansion of an oncology business unit, delivering a 30% increase in business growth alongside enhanced internal knowledge and quality insights
- Led launch research and communications strategy for a groundbreaking antibody-drug conjugate (ADC), now valued at over $4 billion, guiding its successful market positioning.
- Partnered with numerous oncology client brands to develop indication expansion and portfolio growth strategies, reinforcing long-term planning and maximizing the value of assets across multiple therapies.
- Established and scaled the market research function for a major women’s health physician association—pioneering its first patient research initiative to shape updated patient education materials.
- Recognised for bringing patient experiences to life through artistic storytelling techniques, translating complex journeys into compelling narratives that inspire and align client teams.
- Featured speaker at industry-leading conferences, including PMRC and QRCA, sharing expertise in patient-centered insights and innovative research approaches.
Roles and qualifications
- Previously Senior Vice President & Head of Global Oncology Business Unit at Healthcare Research Worldwide and Senior Research Director at The Planning Shop
- Master of Arts in Advertising, from the University of Texas, with specific focus on Health Communication
- Bachelor of Science in Psychology from the University of Mary Hardin Baylor
Connect with Liz on Linked In