Josh Tahan
Senior Research Director
Josh began his market research career in 2010 after leading marketing operations for franchise-based outpatient services. Passionate about qualitative research, he’s also led global quantitative studies across oncology, rare diseases, and vaccines. A natural storyteller and strategist, Josh helps brands navigate complex business challenges throughout the product lifecycle. Known for his genuine enthusiasm and ability to connect, he builds instant rapport with everyone—from patients and HCPs to clients—making every interaction engaging and insightful.
People describe Josh as: friendly, passionate and engaging.
Key achievements
- 15+ years’ experience in healthcare spanning payers, institutions, pharmaceuticals and medical devices
- Decade plus expertise in multi-method qualitative moderation spanning ethnographies through focus groups
- Co-led a U.S. insights team overseeing research across multiple therapy areas (rare disease, oncology, vaccines, devices, metabolic, renal) while managing financial oversight, staffing
- Spearheaded the adoption of new methodologies, content analysis platforms, AI tools, and training programs across 14 international offices, boosting internal efficiencies and client impact
- Managed large-scale quantitative studies (sample sizes up to 1.75M respondents) and owned all advanced data analysis, delivering actionable insights across healthcare, retail, and government sectors
Roles and qualifications
- Previous adjunct professor of Digital Marketing Strategy at both undergraduate and graduate levels
- Holds his MBA from The University of Tampa
Connect with Josh on Linked In