Abigail Stuart
Founding Partner

Abigail is a seasoned expert at the intersection of technology and healthcare market research, data and insights. Her objective has always been straightforward: to combine the untapped power of technology with the critical thinking of human intelligence. Abigail is a regular speaker on the topic of technological innovation and a 2023 winner of Campaign 40 over 40 award which recognises outstanding contributions to the advertising, marketing, media and technology industry.

People describe Abigail as creative, determined and strategic.


Abigail is a regular speaker on the topic of technological innovation, including:

  • Busyness Culture – What’s Making us Stop Making Time for Progress?, Nmbler October 2023
  • Generative AI: Where Are We Now and How Can This Technology Help us Answer Marketing Challenges?, Healthcare Businesswomen’s Association, October 2023
  • ChatGPT, Generative AI & Research – Where are we now?, EphMRA, March 2023
  • If change is the only constant in life, why is transformation so hard?, Workshop BHBIA Conference, 2023
  • Better understanding the unique benefits of online qual, BHBIA Training, January 2021
  • Voice the next frontier, MIE Amsterdam, June 2022
  • Can I have your attention please? Optimising detail aid effectiveness using AI predictive attention analysis, BHBIA, September 2022
  • Talk data to me – speech based AI for behaviour prediction, IIEX Amsterdam, February 2020
  • Moments of magic and misery using voice tech, EphMRA Basel, September 202

Key achievements:

  • Started the healthcare division of Hall & Partners and became its youngest Managing Partner at 28 years of age and its Global CEO 6 years later; led its growth from a start-up to a $45m+ business
  • Pioneered voice sentiment, emotional AI, micro-moment mapping and system 1 responses at scale
  • Successfully led a collaboration across multiple healthcare agencies within Omnicom
  • Led a 9-year client relationship that supported the development of a new neuroscience franchise; recognised by an EphMRA award for Excellence in Collaboration

Roles and qualifications

  • Founding Partner at Day One, former Global CEO of Health at Hall & Partners
  • Omnicom University, Babson College Boston: Senior Management Programme; Advanced Leadership Programme; Advanced Management Programme
  • Served on the board of EphMRA 2013-14 and on the advisory board for Phebi and other tech start-ups
  • WIRE mentor 2020-23
  • First Class Honors Degree in Human Geography from Queen Mary University of London

Connect with Abigail on Linked In